Bill Urschel on Internet Advertising Innovation
– The development of AdECN, its role as an exchange market for internet advertising space, and the future of internet advertising.
Ian McCaig's History of Lastminute.com
– From a stereotypical dot com baby in 1998, to the rapidly maturing teenager of 2010. Covering the problems of merging acquired companies, the need to scale costs, and the change from a public (stock market) ownership to private equity.
John Clare on Electronics Retail Margins, Scale and E-Commerce
– This article summarises the low-margin nature of the electronics retail business, the drivers for globalisation and growth in scale, and makes some fascinating observations on the role of physical premises for developing a successful e-commerce (internet retail) model.