A Strange Game
– So it happened again. The player client software for the latest World of Warcraft expansion, Cataclysm, leaked into the public arena long before it was intended to become public. Again, because this also happened with the previous 2 expansions. A third leak is beginning to look careless. WoW.com's (unofficial) explanation of this "failure of secrecy" ironically fails to explain most of reasons beh...
Adventures in Online Advertising
– Introduces internet advertising with discussion of the earning potential, cashflow and ethics. The article then provides a series of case studies on specific topics, such as iteratively improving revenue, altering placement, cloaking, use of text or image adverts, and seasonal variations over Christmas.
Another BlizzCon Costume
– Surreal costume entertainment from WoW tournament test realms.
BarCamp: Living on Virtual Fish
– BarCamp Scotland presentation.
Do You Fish in Real Life?
– Analyses the transfer of fishing activity between the physical and virtual worlds.
– Elevator adverts are a way of displaying advertisements on web pages. Not for elevators in buildings. The name refers to the way the advert moves up and down the margin of the page, as the reader scrolls up and down. A standard "skyscrapper" advertising block is always visible, right next to where the user is reading. Advertising networks are keen for adverts to be displayed "above the fold" - in t...
El's Extreme Anglin' - 2007 Retrospective - Part I
– This article contains some observations from running El's Extreme Anglin' during 2007.
El's Extreme Anglin' - 2007 Retrospective - Part II
– Analyses trends in usage during 2007 for El's Extreme Anglin'.
Favorite Fishing Places
– Analyses the favourite fishing locations of World of Warcraft anglers. Both where and why.
– The Frostmourne Cavern event, in Blizzard's World of Warcraft: Wrath of the Lich King.
Gravatars and Identity
– Discusses the limitations of Gravatars, and hints at a future based on game-like automated customisation for forum avatars.
Infecting the Ad Pool
– Why publishers have a very low tolerance of malverts (Malicious Advertising), and consequently why it is in the best interests of advertising networks to deal with malvertising before it becomes widespread.
Iterative Video Development
– The internet allows products and services to be rapidly improved based on user feedback. So rapid, that iterative design should become the primary method of designing internet-based services. Not just as an Agile-like method of working, but as a method of specifying the product itself. Partly it isn't because creators haven't adjusted their methods to match the new technology - we're still wedded t...
Map of World of Warcraft Online Communities
– Michael Zenke's MMO Blogipelago map [via Tobold], based on the famous xkcd map of online communities, inspired me to create a map for World of Warcraft (WoW) online communities: Map of World of Warcraft Online Communities. The article below explains the logic behind the map. Mapping Communities The map shows internet-based communities whose primary interest is the game World of Warcraft. What's a c...
Nation of Adoration
– World of Warcraft's seasonal holiday events temporarily reduce player interest in fishing. It's always been the case, but the decline in fishing seems to be becoming more extreme over time: The graph's y-axis is the percentage decline in page views at El's Extreme Anglin' from the 7 days before each event, to the first 7 days of the event. Pageviews are a good proxy for overall angler interest. El ...
Taking El to the Clouds
– On the internet, success is most likely to cause failure. That's a paradox that can take entrepreneurs by surprise. Maybe it's true about everything? The internet simply makes it happen faster. A web server that was happily serving 100 people today, probably isn't going to happily serve 100,000 tomorrow. At the very moment the world has finally discovered your solution to life-the-universe-and-ever...
Where We Fish
– Analyses where players fish in the game World of Warcraft. It reveals the role of daily quests in shaping our fishing habits, demonstrates just how popular city-fishing is, and starts to reveal why we fish.