Iterative Video Development

The internet allows products and services to be rapidly improved based on user feedback. So rapid, that iterative design should become the primary method of designing internet-based services. Not just as an Agile-like method of working, but as a method of specifying the product itself.

Partly it isn’t because creators haven’t adjusted their methods to match the new technology – we’re still wedded to a single start-to-finish process, with one outcome at the end. Partly it isn’t because feedback can be hard to gather and digest, and even hard to act upon.

An iterative method has become one of the defining characteristics of how I like to write, organise, and present text on the internet. At least, beyond this domain. But until now, I’ve struggled to apply it to internet-based video.

This article introduces internet-based iterative design, and uses YouTube’s “Hot Spot” analysis to show how we can start to apply an iterative approach to video and movie-making. Read More

Frostmourne Cavern

This movie records one of the many lore-related events in World of Warcraft’s upcoming expansion, Wrath of the Lich King. It’s a vision of Arthas and Muradin Bronzebeard discovering the sword, and in doing so, changing the “world” forever. The event is part of a single-player quest in Northrend, the expansion’s new continent. Previously events like this were found at the end of dungeons so hard that most players never saw them.

The aim of the game is changing. Previously the aim for a lot of players was to get to “the end”: To obtain the highest possible level, at which point they could embark on challenging group dungeons or player-vs-player battles. But Northrend is full of reasons to play the game in the middle. Not just this. There is a lot of high quality, fun, even inventive content coming with the new expansion. From aircraft combat and mass-slaughter shoot-em ups, to peace, love and harmony: Saving baby murlocs is enough to bring a tear to the eye, which is quite an achievement for any game.

Map of World of Warcraft Online Communities

Michael Zenke’s MMO Blogipelago map [via Tobold], based on the famous xkcd map of online communities, inspired me to create a map for World of Warcraft (WoW) online communities:

Map of World of Warcraft Online Communities.

Glider MMOwned Emupedia MaNGOS Project Baron Soosdon Olibith Oxhorn WoWJutsu Highlander's Profession Leveling Guides Cash Creating Guide (Advert) Zygor Guides (Advert) Brian Kopp (Advert) Team iDemise (Advert) Wowhead Thottbot Allakhazam Nihilum World of Raids MMO-Champion Roguespot Warlock's Den WoW Trading Card Game Elitist Jerks El's Extreme Anglin' WarcraftPets.com Petopia WoW Insider WoWWiki WoW Radio WoWAce Inc Gamers Curse Ten Ton Hammer Stratics Warcry Gamespot IGN GameSpy BlizzPlanet
Map of World of Warcraft Online Communities.

The article below explains the logic behind the map. Read More

Another BlizzCon Costume

Blizzard’s developers spontaneously created one of the most surreal moments I’ve ever experienced in World of Warcraft. Enough to warrant a short movie.

The footage comes from part of a stress test of World of Warcraft’s new tournament realms. The stress is technical – to see how many players the server can support. Events like this keep players entertained and online. On live game servers, the costumes are only available to those that attended one specific event (BlizzCon), so it would probably be impossible to find this many players with costumes on a single live server. The large costumed avatar is the Games Master (presumably a developer), who is being followed by her new found fans…